A focused product, not a feature list
We don't track pasture, equipment, or finances. Just the breeding work — captured fast, scheduled correctly, and visible to everyone who needs to see it.
Phone-first chute capture
Two-tap event recording from a gloved hand on bad LTE. Tag autocomplete, big orange Bred button, and retried writes that survive a 30-second connection drop. Designed for breeding day, not desk work.
Breeding sessions
Start a session with sire, AI tech, and method once — every Bred event during the session inherits those values automatically. End the session with a tap. The audit trail follows.
Protocols, dated per cow
Pick a protocol once (CO-Synch + CIDR, 5-Day, Double-Ovsynch, Ovsynch, fixed-time AI). Enroll a cow. The full hour-precise step schedule lands on her timeline and your TODAY screen. Miss a step? You get an alert.
Custom event types
System events (Bred, Preg-check, Calved, Heat, Note) are built in. Add your own — Embryo Transfer, vaccinations, weights, anything you want to keep on the cow's timeline. Set "Auto-task days" on a custom type and recording one schedules a follow-up reminder automatically. Custom events live alongside system events without breaking reports.
IVF / OPU-IVP toolkit
Track donors, sires, OPU sessions, embryo lots, grades, and recipient assessment. Schedule fixed-time embryo transfers, link lots to cycles, and follow every calf back to its embryo and donor. Lot performance, donor flags, and approval workflows are built in. Available on every paid plan — not included in Free.
SMS reminders that link
Tomorrow's tasks come by text — open the link to see the full list with each cow tag and the time. Calving digests, missed-step alerts, all delivered to the right person at the right local hour. STOP/HELP keywords work end-to-end. TCPA compliant.
Reports for the breeding program
Conception rate, services per conception, 21-day calving distribution, sire performance, repeat breeders, and a data-quality report that flags missing fields BEFORE they pollute your KPIs. Every report is a CSV export and a PDF download away.
CSV import + PDF export
Bring your herd in seconds with CSV. Tag, breed, DOB, sire, dam, group — we catch dupes and missing fields before anything lands. Take your reports out as PDF. Take your records out as CSV anytime, including after you cancel.
Free vet & repro-expert seats
Invite your vet for free. They log in once and see every farm that invited them. They can record events you authorize, leave timeline notes, and switch farms in one tap. They never pay.
Your branded subdomain
Pick a subdomain. Upload a logo. Pick an accent color. Your URL, your logo, your voice — for free, on every paid plan.
Calf-to-cow promotion
One tap on a calving event creates a new cow record with the dam linkage already wired. Your replacements show up in the herd, on the right reports, the right way.
Notification routing per event type
Want preg-check alerts to go to your repro consultant's phone, not yours? Want calving alerts emailed to your spouse? Per-event-type routing rules, configurable per domain.
Data portability after cancel
Your records are yours. Cancel and your account moves to read-only — you can still log in, run reports, and export your data as CSV and PDF. We don't hold data hostage.
Free for the first 10 cows. $6/mo when you grow.
30-day money-back guarantee on every paid plan.